FAQ’s –
Frequently Asked Questions
Who & what
is William H. Coleman, Inc.?
William H, Coleman,
Inc. is a Jacksonville, Florida based corporation that manages
carefully targeted and specialized business development events in the
Travel Industry. The Company originally started in 1972 as a
Marketing, Advertising, and Public Relations firm. Bill Coleman was
retained to help launch the first Rendez-Vous Canada event in 1975,
one of the first “computerized pre-scheduled appointments” events in
the Travel Industry. This experience led him to managing the creation
of many other events using this format - now widely used throughout
the world. The Company’s exclusive Select Match
Pre-Scheduled Appointments System has been refined over
the years to create what many Travel Industry executives believe is
the most effective and efficient Trade Show format in the World.
What makes
“Select Match” so different from any of the other “appointments
systems” that are now “out there?”
Select Match
success is directly related to the way in which “Buyers” and “Sellers”
are registered for William H. Coleman, Inc. events. A “ balanced
business ratio” is carefully managed to make sure the number of
Exhibitor Sellers does not overwhelm the number of registered and
confirmed Buyer delegates. This creates a situation where all the
Seller/Exhibitors have an opportunity for a productive number of
appointments, and Sellers do not constantly solicit Buyers. This
usually means there is a waiting list for Suppliers/Exhibitors at
Coleman Incorporated Events.
How are the appointments actually scheduled?
The Select Match
software first schedules appointments between the Buyers and Sellers
who have asked for each other (Perfect Matches) then schedules Buyer
Requests. “Seller Only Requests” are NOT scheduled, eliminating
“no-shows” and ensuring that appointments are productive.
Why do some
people/organizations get more appointments than others?
The number of pre-scheduled appointments is based on several factors
that are directly related to traditional marketing, sales, and
promotion principles. The “novelty” of having pre-scheduled
appointments disappeared many years ago, and the most successful
Sellers today aggressively request appointments and promote their
products and services to Buyers during the “appointments requesting”
process. Many Buyers like to have “free” time during the Event, and
they will arrange appointments “on-site.” Successful Sellers “work
the floor” during the Event, and always have staff available in the
“Café” or in their booth/office/stand for “walk up” appointments.
Why are your
Seller/Exhibitor and Buyer registration fees usually lower than “other
events, and do not increase every year?”
Our registration and customer service systems are constantly improved
to make them as efficient as possible, creating lower administrative
and operations costs. (Over 90% of the delegates attending our Events
“E-Register” on the Websites.) All Coleman Incorporated Events are
also sponsored by extremely professional organizations that help
underwrite many hosting expenses including housing, ground
transportation, and food/social functions.
Why do you now
provide delegates “CD Directories” instead of “Printed Directories?”
Delegates tell us that accessing the E Directories on the websites and
receiving a CD Directory when they pick up their credentials “on-site”
make it easier for them to access the marketing information and
profiles of the companies and organizations that are attending. And,
they don’t have to carry and “store” the older “printed” versions.
What is this
“Hassle Free Guaranty” you keep talking about?
Our goal is to make it as easy as possible for our delegates to
participate at our Events: Simplified Registration Forms and secure
payment procedures on the websites; Immediate Registration
Confirmation by E Mail or FAX; Regular E Mail Information and Product
Updates; Instant Access to Customer Service Representatives by phone,
FAX, and E Mail; The easy to use
“Select Match”
pre-scheduled appointments format; Prompt hotel accommodations
confirmation and/or reservations information; Instant links to low
airfares offered by participating airlines; Efficient Credentials
Claiming procedures on-site; (We don’t like to ask you to wait!!!!!) A
unique “working lunch” format; The “always open” Delegate Café;
Shuttle bus and ground transportation that “operate on-time;” and,
most important of all - A “We are glad you are here” attitude that
means a warm welcome when you arrive at the airport, and at all
business and social events!
Why do many
companies and organizations attend William H. Coleman, Inc. events
year after year?
We believe every delegate that attends our Events is a Travel Industry
professional
that has invested a significant amount of time and money to be with
us, and that we have an obligation to make those investments as
productive and valuable as possible. Owners, managers, and senior
executives attend our Events, and we work very hard to make sure that
they are not disappointed. We take every one of our delegates’
success personally, and we work very hard to avoid disappointments,
but when things do not go as well as planned – mistakes do happen – we
try to “make it right” as quickly and as amicably as we can.
How do I
contact someone if I have a question or problem?
The easiest and fastest way to reach us is by E Mail:
sales@whcoleman.com
or call 800-874-2324 toll free in the USA & Canada, or
904-398-6777.